Open Source

“The most basic change has been a shift in the role of the consumer – from isolated to connected, from unaware to informed, from passive to active…. increasingly, consumers engage in the process of both defining and creating value”

The Future of Competition: Co-creating Unique Value With Customers by C.K. Prahalad and Venkat Ramaswamy


One thought on “Open Source

  1. It’s all about collaboration. Co-creating creates communities with all his characteristics. Yep :o)

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