Disruptive Character of Web Now explained by Steve Rubel.

It’s a must read!

Steve Rubel is a senior marketing strategist with (again) a very interesting story on his Micro Persuasion blog. He says that in the cut & past era, traffic happens elsewhere. I think he’s damn right and that we are too with our project! 🙂
All building blocks of the web nowadays (including RSS, widgets, API’s, Embedded codes, web services, …) come together in personalised start pages as for instance Netvibes. And he also believes it is potentially more disruptive than what web 2.0 was. We call it here the “Web Now”.

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