You can compare it with sponsored placemats, but for boxes.
It’s no secret that e-commerce initiatives are popping up faster than the sun in the morning. It’s also no secret that many of those initiatives don’t reach the end of the day. The logistics part of business is for most startup e-shops a pure cost without much added value for both the e-retailer and their customer.
(publicity announcement: Except the one from our ZOYOKO shop…)
The idea of branded e-boxes is a solution that helps starting e-commerce business to get free packaging they can use, but also to other e-commerce business’ to do marketing and get their awareness and acquisition of new customers up at affordable rates to an interesting customer segment (namely people who already buy online).