Every machine needs maintenance and spare parts from time to time. If your machine would be connected and spare parts are automatically send to you with instructions when a part is well-worn and should be replaced, how easy would that be?
The idea sprout today when I went for my car’s maintenance. With cars it’s easy. They know exactly how long you can drive before you need to replace your oil, timing belt, wheels and even lights or cables. The people in the garage workshop just link a computer to your car and that tells them everything what needs to happen.
For example; A lightbulb at the end of its lifetime? Replace it before it breaks. Not only this would make a great service. The perceived brand value is much higher as the machine seems unbreakable.
It’s applicable on all mechanical goods. The business model would includes sending out technicians who do precautions maintenance with express service when a (part of a) machine unexpectedly breaks down.