The idea is to create hardtop cases, in the same material as motor helmets but with the possibility to put together a custom protective lay-out for your digital and other equipment for within the rucksack. It is to be compared to the shock absorbing materials used right now like the one below (for protecting lenses)
On the website of bikers shock, one can drag and drop his own items, whether it is a macbook 11″ and a sketchbook or an ipad and a pen or a full video camera set, onto the size of his/her rucksack of preference.
“Bikers shock rucksack” could be a business innovation for helmet builders and designers or packaging manufacturers in a B2C market but also in the flight case (B2B) business, I see opportunities for something like this.
webnu 