We’re bought three chickens but it was damn hard to find a good place to get them. I also remember researching a lot when we were considering a dog. There is no general portal available where you can find trusted animal farms and fokkers. It would be nice to have a single point of information where you can see who breeds animals and what the experience is with the animals they provide. This combined with an extensive database on the differences between breeds and tools to find the perfect animal match.
A certificate can be gained for the animal farmers when they have receive positive feedback from their clients. The revenue in this business model mostly comes from advertising but an e-shop with animal food and toys compliments the concept.
This idea is a very viable one. The business model is to invest in brick shops in both main shopping streets and upcoming districts and fill them with goods from e-commerce stores. The goal is to create a physical presence for small-knows e-shops, create exchange points to touch, feel and see goods. Online a portal site with these trusted e-shops will be made. It increases the trust in buying online due to the trusted certificate online and physical presence offline.
The money comes from monthly fees these e-shops pay to have a presence on the portal and in these brick and mortar shops. I actually thought about it when I was thinking about the pivoting options for ZOYOKO. But the upfront investment is way too big for me.
You can compare it with sponsored placemats, but for boxes.
It’s no secret that e-commerce initiatives are popping up faster than the sun in the morning. It’s also no secret that many of those initiatives don’t reach the end of the day. The logistics part of business is for most startup e-shops a pure cost without much added value for both the e-retailer and their customer.
(publicity announcement: Except the one from our ZOYOKO shop…)
The idea of branded e-boxes is a solution that helps starting e-commerce business to get free packaging they can use, but also to other e-commerce business’ to do marketing and get their awareness and acquisition of new customers up at affordable rates to an interesting customer segment (namely people who already buy online).