This idea is a very viable one. The business model is to invest in brick shops in both main shopping streets and upcoming districts and fill them with goods from e-commerce stores. The goal is to create a physical presence for small-knows e-shops, create exchange points to touch, feel and see goods. Online a portal site with these trusted e-shops will be made. It increases the trust in buying online due to the trusted certificate online and physical presence offline.
The money comes from monthly fees these e-shops pay to have a presence on the portal and in these brick and mortar shops. I actually thought about it when I was thinking about the pivoting options for ZOYOKO. But the upfront investment is way too big for me.
Yesterday, I was so busy I did’t make time to add an idea. That’s why this one should be a good one, a kind one. So here it is.
For any responsible online business that handles e-payments, it would be an act of humanity just to give them customers a choice between a saving or a donation. The payment gateway solution offers it immediately. The dealer should only take into account that a percentage or fix amount of his goods will be reserved to please its customers.
It addresses to both the left and right brainers, as you get yourself a discount or you can help someone or organization. The perception of the brand that uses the buy and save or donate gateway will automatically improve. (No scientific research says this. It’s my guts only saying this)