The idea is to create hardtop cases, in the same material as motor helmets but with the possibility to put together a custom protective lay-out for your digital and other equipment for within the rucksack. It is to be compared to the shock absorbing materials used right now like the one below (for protecting lenses)
On the website of bikers shock, one can drag and drop his own items, whether it is a macbook 11″ and a sketchbook or an ipad and a pen or a full video camera set, onto the size of his/her rucksack of preference.
“Bikers shock rucksack” could be a business innovation for helmet builders and designers or packaging manufacturers in a B2C market but also in the flight case (B2B) business, I see opportunities for something like this.
You can compare it with sponsored placemats, but for boxes.
It’s no secret that e-commerce initiatives are popping up faster than the sun in the morning. It’s also no secret that many of those initiatives don’t reach the end of the day. The logistics part of business is for most startup e-shops a pure cost without much added value for both the e-retailer and their customer.
(publicity announcement: Except the one from our ZOYOKO shop…)
The idea of branded e-boxes is a solution that helps starting e-commerce business to get free packaging they can use, but also to other e-commerce business’ to do marketing and get their awareness and acquisition of new customers up at affordable rates to an interesting customer segment (namely people who already buy online).