A plugin for Spotify that enable you to label music with emotions and sentiments of how you perceive them. While doing so, it gets to learn what you love/hate, what makes you relax/productive, etc Qualify your music with emotions. What excites, what makes you calm down?
The Emoqual app uses this information to make you progress faster in any training program through the power of music. The training program pushes you forward but adapts both the music and program on the fly based on your specific situation and heartbeat. This can be used for all kinds of sports, but athletics, running and cycling seem the most obvious to me.
You want it and you want it now? With large e-shops offering pretty everything, the sales channels are open 24/7. Only the logistics lag a bit. What if… you could order instant delivery with anything you buy? The ultimate goal is to get a delivery at home within the shortest possible timespan. Amazon’s drone idea is not so bad. The business model could work with different monetising formulas; instant delivery, nightly deliveries, exact delivery, … It could even be implemented with rates that behave like share prices on the stock exchange.
The idea is to have some kind of replacement for beer cards, drink coupons, etc. at events. A temporary digital wallet for any event persona in which they can buy coupons for the event itself.
At exchange points, these persona’s get offered new tastes, sometimes based on their preferences, mostly based on their profile and sponsor arrangements the event has.
Event based digital wallets gives the organisers a better understanding of their public. Seeing who lets money roll, what their personal interest is, while providing real time statistics that could even influence a dj’s setlist provides sales optimisation opportunities in live situations unseen before. They organisers could even anticipate and experiment with situations where sales promo’s of sponsors are being in order to up- and cross-sell. Why else would Unilever ever sponsor an event? 🙂