It’s a modern, stylish purse or handbag where your cards, money, beauty and other stuff can be stored simple and you can find anything back by it’s screen on top that shows you in 3d where a specific card is located. While everything needs to be equipped with RFID tags, the purse itself can be located via an app or by simply whistling, than it returns a sound, so you can locate it.
With nanosensortechnology, the possibilities are endless. I was pondering whether it could be used in a home or office context and I see an opportunity in creating programmable keys with this technology. If they communicate with doorlocks, you should never use it anymore. Doors would automatically open when you’re near them. In addition to it, you could also have an app for your smartphone in which a control panel displays where your keys are at any moment and what locks are closed and open. In an office context, it could be connected to a time tracking tool and agenda. Any room could be fitted with extra sensors so the keys can also take into account time spend for lunch, toilet visits, smoking breaks, meeting times, etc.
The business model is both in providing the products and creating services around it. The marketing story could be built around convenience and safety.