SweetWalls: get candy out of the wall.

Two friends of mine started a business ‘Zoet‘, an e-commerce venture in candy with a physical shop. It’s their dream as they both adore sweets and have good teeth 🙂

When I was younger, sweets were offered everywhere in those red candy machines at the exits of supermarkets, in shopping areas and other public places. When I was behaving really well, I could sometimes convince my parents to give me a dime and buy candy or a little, worthless present that they also held.

Today with so many people addicted to sugar, I want to jump right in and establish a chain of walls with high quality sweets pretty much everywhere. I believe that for each fitness a country counts, a sweet tooth wall makes sense. Compare it with croquettes walls in the Netherlands. With some retro branding and the accompanying smell of sweets, this will prove a hit again.

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OpenOn dot com: What can I do now?

It’s a site in which, every service and shop listed its, opening hours define the query you want to execute. You can say what you are looking for, and based on location, date and time, it will give you an extensive list of everything that’s open. You can finetune your findings even further based on thematic categories (sports, kids, gifts, shopping, culture,…), location (travel time included), date and time ranges, etc. A nice extra feature is the planning modus in which you can create (holidays and day)plannings upfront.

E-commerce window stores.

This idea is a very viable one. The business model is to invest in brick shops in both main shopping streets and upcoming districts and fill them with goods from e-commerce stores. The goal is to create a physical presence for small-knows e-shops, create exchange points to touch, feel and see goods. Online a portal site with these trusted e-shops will be made. It increases the trust in buying online due to the trusted certificate online and physical presence offline.

The money comes from monthly fees these e-shops pay to have a presence on the portal and in these brick and mortar shops. I actually thought about it when I was thinking about the pivoting options for ZOYOKO. But the upfront investment is way too big for me.