I was standing in the elevator towards the floor where I worked and I was singing, well humming in it. I thought immediately this would make a great music video. Both for singer-songwriters but also for bands. The scenario would be really straight-forward and simple. Someone walk in and holds still in front of the elevator. (S)He presses the button for the lift to arrive. (S)He looks around and sees something mixed with shots of the elevator shaft and what (s)he sees. The elevator arrives and (s)he steps in. There is no-one else in it. (S)He presses the top floor and starts wiggling, humming, singing, moving, dancing. It’s a long way and the only way is up. (S)He reaches the top floor, door opens, and the last repeat of the refrain or lyrics are sung well going outside, admiring a view on solitude, a city, a deserted place while walking the outro of the song.
For a traditional popsong, a ballad, an intimate hip hop or any other song this could work.